Reversed Mentoring 2024 –“All leadership is about people”
Over the past six months, sixteen leaders from companies around Jönköping have each had a mentor via the Reverse Mentorship program. What makes it »reverse« is that the mentors are younger and at the beginning of their professional careers, while the mentees are more senior. Kristoffer Emanuelsson, production manager at Fagerhult, and Maria Liljeqvist, unit manager within home care in Jönköping municipality, are one of the mentor duos.
Hello Maria and Kristoffer! Reverse Mentoring has come to an end. What have you focused on during your teamwork?
Kristoffer: “We didn’t have any specific goals from the start, but we have reflected and talked a lot, and Maria has come up with input on what I can focus on in my everyday life.”
Maria: “I think we have had a clear theme, where we started from Kristoffer’s thoughts and questions and reflected on them.”

Kristoffer, was there anything you wanted to highlight – and now can take you to your everyday work life?
“I wanted to focus on how I can engage colleagues, and we had several discussions about feedback. It’s easy to get stuck in the classic ‘Good job!’, but instead let a little more developing communication come across, and I want to get better at that towards my colleagues.”
Maria chips in: “I told Kristoffer; you don’t get to say ‘Good job!’ unless you also elaborate on what they did well. It’s so easy to get stuck there.”
Changing old habits and established patterns can be a challenge, how did you like stepping outside the comfort zone?
Kristoffer: “When applying, I decided to give this a real chance. Otherwise, there’s no point! It is important to note that the results largely depend on one’s attitude. That you want to and dare to be a little uncomfortable. We’ve had good discussions and, at the same time, a lot of fun, and that’s vital.”
Maria: “Kristoffer was brave and dared to test the ideas and methods we discussed. It has kept us moving forward.”
Maria, did you learn anything that you take with you – beyond your role as a mentor?
Maria: “Yes, absolutely! Even though we work in very different environments, leadership is always about people, individuals, and how we lead them. That is a valuable insight. Also, we’ve had fun, and Kristoffer strengthened me in my role as a leader. Having a senior leader who listens, embraces and tries my ideas and thoughts about leadership was great.”

You work in widely different industries, have various levels of leadership experience, and are new acquaintances to each other. What are your takeaways from that?
Maria: “We are quite different as individuals, and it was interesting to reflect on that in different scenarios and how it affects leadership. We have learned a lot from each other.”
Kristoffer: “I think it is important to be open about one’s shortcomings, and at the same time embrace new ways of thought. And maybe put any differences about how long you’ve been a leader or age aside – and focus on the conversation. Maria has asked some tougher questions where I felt somewhat uncomfortable, but it has made me question old habits and why I do things a certain way. She has done that very well.”
Kristoffer, from your perspective as a mentee – how do you view Reverse Mentorship?
“Initially, it felt a little uncomfortable, but I recommend taking the chance to apply. Having a mentor was interesting, and reverse mentorship is very rewarding. Reflecting with someone without a connection to my everyday life opens other thoughts and questions. We will stay in touch.”
TEXT LINDA KARLSSON
PHOTO DENNIS BOIJ
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Skylights, large windows and glazed façades were often combined with electric lighting to reduce costs while maintaining bright interiors. Markets, Spectacle and Entertainment While department stores projected refinement and sophistication, Britain’s markets developed their own highly theatrical retail culture. Laura points to photographs of 1930s markets, where traders used electric lighting to illuminate stalls and attract crowds. The Saturday night market became both a commercial and social event. “It was often a spectacle as well as just somewhere you went to buy your items. People went for entertainment as well as just to buy things.” The Bolton Worktown photograph, shown below, of a brightly lit shoe stall captures this atmosphere particularly well. Electric lamps flood the stall with light while customers gather closely around the display, demonstrating how illumination could help to create drama, visibility and energy within crowded public spaces. 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Earlier forms of shopping were often highly transactional, involving direct interaction between customer and shopkeeper. Department stores softened this exchange and made browsing itself a leisure activity. The development of customer amenities also changed who retail spaces were designed for. Many department stores actively targeted female shoppers, presenting themselves as respectable and relatively safe urban environments. “Department stores often marketed themselves as a shop aimed specifically at female customers. Somewhere where women could actually wander around in relative safety.” The design of these interiors reinforced that sense of reassurance and comfort. Bright, ordered environments, visible circulation routes and carefully controlled displays all contributed to a more welcoming retail experience. Standardisation and Aspiration As the twentieth century progressed, chain retailers began refining another retail strategy: consistency. Brands such as Marks & Spencer created standardised interiors and displays across multiple locations, helping customers recognise the brand experience wherever they shopped. Laura points to menswear chains, such as Burton, that used fittings and fixtures designed to resemble bespoke tailoring establishments, despite selling mass-produced suits at accessible prices. “It actually felt as if you were entering a bespoke tailor,” This blending of aspiration and accessibility became central to twentieth-century retailing. The environment itself communicated value, trust and identity. An article on Elliotts of Reading described a modernised shopfront as possessing “quiet but compelling attraction”, suggesting retailers increasingly understood that atmosphere and identity could influence customer perception before any interaction took place. That connection between atmosphere and perception continues today. 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Melanopic lux: lighting for education influenced by human biology
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