”COULD YOU PLEASE DESCRIBE THE SOUND?”
”Do you recognize it?”
”Is it too loud – or maybe too low? ”
”How does it make you feel?”
To define, describe and compare different kind of sounds is quite easy, as we share a common understanding and vocabulary. That’s why user panels are common when designing different types of sounds and experiences. For example, the roaring engine of a prestige car is no coincidence. It's the result of the work of professional sound designers, and based on studies carried out in advanced sound laboratories. And this is why you – if you’re a car nerd – actually can identify different car brands from each other, only by hearing the sounds of their engines.
One of the most famous sound and vibrations experts is Danish Brüel & Kjær. Covering the full acoustic spectrum, Brüel & Kjær evaluates building acoustics, wind turbine noise, vibrations in car engines and mobile telephone sound quality. The company also has a close collaboration with DTU, The Technical University of Denmark, which has resulted in the university building one of the world’s most sophisticated laboratory facilities within audio research.
FROM SOUND TO LIGHT
Within audio research, there is a well-developed language that makes it easy for the common users to tell and evaluate their experience.
In lighting research, the situation is quite the opposite. The specialist language is advanced and the common user does not understand the terminology and cannot describe what they experience in the form of light levels, light distributions and color temperatures.
But now, a collaboration between DTU and Aalborg University, which is internationally renowned for its Lighting Design Master Programme, has changed the game plan. It all started with DTU reaching out to Aalborg University offering to share a new software for evaluating user experiences of sound. Would the Aalborg University be interested to adapt it, in order to create a new type of lighting evaluation?
”Of course, we were – the timing was just right”, explains Henrik Clausen, Director Education & Research at Fagerhult and Associated Professor at the Aalborg University Master Programme.
The initiative resulted in a research project conducted at Aalborg and led by professor Marc Fontoynont. Fagerhult has participated in the evaluation of the projects’ test room and has contributed with knowledge in research and tests.
"This gave us the possibility to navigate around the main obstacle: that you cannot separate the light from the light source, making the actual product or product design a factor that could affect the perception." Henrik Clausen, director of Fagerhult Lighting Academy
A PHOTO REALISTIC CINEMA EXPERIENCE
”We’ve used the latest technology to create a lighting research studio that offers the subjects of the test panel an IRL-experience. Different settings are projected on screens by the help of powerful high intensity projectors with excellent resolution and possibilities to create images that are completely realistic in colour and intensity. This makes it possible to create settings with different properties regarding luminance and lighting levels as well as the light’s colour temperature and colour rendering. It also gives us the possibility to navigate around the main obstacle: that you cannot separate the light from the light source, making the actual product or product design a factor that could affect the perception. Instead of traditional mock-ups we invite the subjects to this great cinema experience where you get caught up in the story”, says Henrik Clausen.
IT’S ALL ABOUT THE NARRATIVE
Actually, it is all about the narrative. During the different test sessions, the subjects are introduced to different lighting stories with focus on office environments. When telling a story about a day in the office, the subjects will experience different light settings presented with the various events. As the lighting scenery change they will answer the question: ”do you like this setting” with a simple ”yes” or ”no” on their electronic devices. The data are collected by the specially developed software that will create a real time algorithm for the most agreeable sceneries. This means that the subjects don’t have to be familiar with lighting terms to describe their experience, nor is it necessary to develop a ”lighting lingo” as the software will do the translation.
”NO LIMITS”
The research project has involved six different tests in collaboration with several leading lighting and architect companies. It has been a great success, and the plan is to investigate the possibility of building an advanced full-scale research and test laboratory that can offer its services to the industry. A place to go to evaluate a lighting design – from outdoors to indoors, from schools and offices to hospitals and private homes – or individual products. The cinema set up means no limits.
”The possibility to get immediate feedback on the changes taking place in the room is invaluable. This kind of lighting design laboratory could save a lot of time and money for lighting consultants and designers, architects, contractors and producers. In the end it will gain society as well as individuals. Customers and end-users will have the opportunity to say ”I don't like that – but I want this”, before anything is realized, meaning that we have an excellent opportunity to create lighting environments that are optimized right from the start. I also think that it will simplify the whole light planning procedure, cutting down the number of adjustments” Henrik Clausen muses.
”From a Fagerhult perspective this kind of r&d is in line with our very existence. Our competitive edge has always been our interest in, and deep knowledge about, human centric lighting designs. Lighting that does not only meet up to standard requirements but adds extra value regarding well-being and performance. This is a great opportunity to take our concept to the next level.”
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Celebrating Retail Design: Inside Fagerhult's Health & Beauty Retail Safari
In retail, there is still no substitute for experiencing stores in person. That idea sits at the heart of Fagerhult's Retail Safari programme. Hosted by retail consultant Phil D'Souza, the initiative brings together retailers, designers and industry specialists to explore standout store environments, share perspectives and celebrate the creativity shaping the sector. With more than 30 years of experience spanning visual merchandising, store design, retail format development and customer experience, Phil has spent much of his career exploring how physical environments influence customer behaviour, brand perception and commercial success. Today, through his consultancy work and collaboration with Fagerhult, he helps retailers create spaces that engage, inspire and perform, making him an ideal guide for these immersive retail explorations. The recent Health & Beauty Retail Safari saw participants spend an afternoon visiting 12 stores across London's West End. Rather than critiquing brands against a checklist, the safari created space for observation, discussion and inspiration, examining how retailers use layout, materials, merchandising and lighting to shape customer experiences. Phil Different Brands, Different Answers Health and beauty proved a particularly interesting sector to explore because of the diversity of brands operating within it. "It's a really dynamic sector," says Phil. "You've got legacy brands alongside direct-to-consumer startups that have successfully transitioned into physical retail. That creates a really diverse environment." For the retailers and designers attending, that diversity was evident throughout the safari. Across the stores, participants encountered very different approaches to customer experience, despite many brands ultimately selling similar categories of products. By focusing on a single sector, the group could compare how brands interpreted space, atmosphere and product presentation in distinct ways. "You're able to look at what could ostensibly be a similar product type being presented through very different combinations of design, layout, materials and architecture," says Phil. "Ultimately, that respects the brand and creates a more immersive experience for the consumer." The Power of Product Presentation One of the standout examples came from Molton Brown's Regent Street flagship. The store uses ambient lighting to create a warm and welcoming atmosphere, with lighting also integrated directly into the shelving displays. "The thing about Molton Brown is that most bottles are clear, so customers often recognise and select products by colour," explains Phil. "What they've done by adding lighting into the shelving is almost illuminate the product from within." Unlike many brands where colour sits on the packaging, Molton Brown's clear bottles showcase the product itself. The distinctive colours of the shower gels, hand washes and bath products become a visual shorthand for different fragrances and collections, helping customers quickly spot familiar favourites or explore new options. The effect transforms the presentation of the products, amplifying the intensity of colour and helping customers navigate the range intuitively. "It almost creates this ethereal glow," he says. "They've not only lit the space, they've exploited the intensity of the colour of the product itself." For participants, it demonstrated how lighting can become part of the product experience rather than simply illuminating it. Creating Atmosphere Through Design Another memorable stop was Penhaligon's on Regent Street. For Phil, the store illustrated how lighting works most effectively when considered alongside every other element of the environment. "Penhaligon's felt like walking into someone's wonderful home," he says. Artwork, warm timber finishes, brass detailing, rich colours and discreet lighting combined to create a calm and highly immersive experience. "You suddenly realise that when you add all these things together and light them correctly, you feel very calm and very immersed in the environment," says Phil. "That's the power of good retail design underpinned by fantastic lighting solutions." Rather than drawing attention to individual features, the design worked as a cohesive whole to reinforce the brand's identity. One Brand, Two Very Different Stores One of the most interesting discussions emerged from comparing two stores operated by the same retailer. Participants visited two Aesop locations situated only a short distance apart: one on Regent Street and another on Beak Street. Despite sharing the same brand, the stores felt entirely different. The Regent Street location reflected the scale and character of its flagship surroundings, while the Beak Street store adopted a much simpler aesthetic more suited to its local context. "What was really interesting was that the store design on Beak Street reflected Beak Street, and the store design on Regent Street reflected Regent Street," says Phil. This approach extended across the brand's wider portfolio. "If you go to Kensington it's completely different again. If you go to Islington it's different again." For participants, it highlighted an increasingly sophisticated approach to retail design, where consistency comes from brand values and customer experience rather than identical store formats. "They're thinking about who's visiting the store," says Phil. "It doesn't really matter that every store isn't exactly the same. They reflect the consumer who's shopping in that location." Looking Beyond the Store Interior While much of the discussion focused on interiors, Phil encouraged participants to consider the customer experience before entering the store. "Standing outside a store is as important as being inside it," he says. Storefronts, windows and exterior lighting all play a role in shaping expectations and attracting attention within a competitive retail environment. "It's what you spot when you're walking past," he explains. "The better the environment is, the more likely you are as a consumer to consider that space." For retailers and designers alike, it served as a reminder that customer experience begins long before a purchase decision is made. Celebrating Great Retail A consistent theme throughout the safari was the desire to celebrate great retail design rather than critique it. That sense of celebration extended into the stores themselves. Ahead of the safari, the Fagerhult team spoke with the retailers they planned to visit. Phil says the response was overwhelmingly positive. “Pretty much every store said, ‘This is fantastic. Thank you so much. Yes, please come in,’’ he recalls. For him, that reaction reflected something important about physical retail: when a store has been carefully designed and invested in, teams are often proud to share it. Their enthusiasm adds another layer to the experience, reinforcing the relationship between brand, environment and people. Across the twelve stores, participants encountered a variety of approaches to lighting, layout, product presentation and customer engagement. While no two environments were the same, each demonstrated how considered design can shape the way customers experience a brand. "When you see some really good retail design, it creates fantastic ideation and fantastic creativity," adds Phil. Explore how Fagerhult can support your next retail project — from store openings to refurbishments — by getting in touch with our team. Coming soon: In a forthcoming profile feature, Phil D'Souza shares insights from more than 30 years in retail, exploring how store design, visual merchandising, customer experience and lighting have evolved, and what today's retailers can learn from creating environments that engage, inspire and perform.
Melanopic lux: lighting for education influenced by human biology
Light is essential in our daily lives, influencing our ability to see, overall well-being and performance. In educational environments, lighting quality can significantly impact students' focus, mood, and energy levels. So, how do we know what is the right amount and quality of light for this setting? Traditionally, light has been measured in lux, a unit of measurement for the intensity of light. It's used to measure how much light falls on a surface or the amount of light in a given space. One lux is the amount of light that falls on a surface that is one square meter in area when one lumen of light is spread out evenly. Recent advancements in research have unveiled the importance of melanopic lux, which goes beyond mere visibility. This measures how effectively light stimulates specific eye cells that regulate crucial non-visual functions such as sleep and alertness. In classrooms and lecture theatres, the melanopic ratio has become vital in lighting design, enabling educators to create spaces that support visual tasks and align with students' biological rhythms. In this article, we explore how lighting solutions can align with our biology, and how this helps to create optimum conditions for educational environments. The science of vision and light The human eye is a remarkable organ designed for high-resolution colour vision within a small area (approximately 2 degrees of the visual field) while relying on peripheral vision for motion detection. This dual-function system, shaped by evolution for survival, continues to influence how we perceive and interact with our surroundings. Our eyes are particularly susceptible to green and yellow light, reflecting our evolutionary adaptation to naturally lit environments. In contrast, blue light, which is chief in modern LED lighting, requires higher intensity to be perceived at the same level. Effective lighting design carefully considers brightness, timing, and distribution to support visual clarity and biological functions like mood and alertness. For example, exposure to bright light in the morning helps regulate circadian rhythms, boosting alertness and mitigating the effects of seasonal darkness. This is particularly important in educational environments, such as schools and universities, where lighting impacts mood, focus, and overall performance. Our Organic Response system provides an innovative solution tailored for these spaces. This smart lighting technology automatically optimises light levels, featuring daylight-responsive sensors and advanced occupancy detection, maintaining a balance between natural and artificial light. Doing so supports visual comfort and reduces energy consumption, making it an ideal choice for creating dynamic, efficient, and student-friendly learning environments. To further support students, well-lit spaces with minimal glare are essential for reducing eye strain and maintaining focus during extended study sessions. Adjusting light intensity and colour temperature for different tasks—such as reading, group discussions, or creative activities—enhances light's visual and non-visual effects. By integrating thoughtful lighting strategies like those offered by Organic Response, educational environments can promote healthier, more productive, and engaging learning experiences. Integrative lighting: Supporting health and well-being. Integrative lighting (also referred to as human-centred lighting) combines visual and non-visual benefits (such as emotional effects) to support biological rhythms and psychological well-being. This approach goes beyond traditional lighting solutions by considering how light impacts circadian rhythms and hormonal balance. Light exposure in the morning is critical for suppressing melatonin (the sleep hormone) and increasing cortisol (the alertness hormone). Proper timing helps align students' natural rhythms with school schedules, which often require a lot of focus. Consistent exposure to bright, cool light early in the day can enhance energy levels and cognitive performance. The melanopic ratio compares the spectral composition of a light source with daylight. Using this information, you can determine its melanopic lighting intensity. This enables the design of lighting setups that precisely meet both visual and biological lighting needs. Lighting recommendations for educational spaces Each learning environment has unique lighting needs. Libraries benefit from direct lighting on the floor, paired with ambient lighting on walls and ceilings. Vertical shelf lighting (200-300 lx) makes it easier to browse titles. Lecture halls, on the other hand, require glare-free, comfortable lighting with flexible control, ideally with pre-programmed scenarios. In auditoriums and classrooms, strong vertical lighting is crucial for clear visual communication, especially over greater distances, enhancing facial expressions and engagement. General lighting recommendations apply to all educational spaces. Our solutions meet industry standards, ensuring reading and writing areas maintain 500 lx for effective visual tasks. Using daylight-responsive sensors for luminaire rows can reduce energy consumption while maximising natural light. The number and arrangement of luminaires should be adjusted based on the room's size and function to ensure consistent illumination. The role of dynamic lighting A Double Dynamic lighting system can be a game-changer in educational environments. It allows for intensity and colour temperature adjustments to match the specific needs of activities, from quiet reading sessions to collaborative group work. Fagerhult's distinct approach to lighting means that our design is human-centric; we integrate scientific insight into light and human psychology, creating environments that support academic performance and well-being. Our focus on energy efficiency also means our advanced control systems optimise light usage while minimising energy consumption, contributing to a building’s sustainability goals. The customisable setting and flexible solutions ensure that educational environments can create tailored lighting profiles for different times of the day or specific learning activities. Long-term benefits of melanopic lighting Melanopic lighting, designed to mimic the natural light spectrum, helps regulate the circadian rhythm, which is essential for maintaining focus, energy, and emotional balance. In classrooms and study areas, proper lighting can reduce eye strain, improve sleep patterns, and enhance mood, which are critical for students' mental health and academic performance. By incorporating lighting that aligns with our biological needs, schools and universities can foster healthier, more productive learning environments,. This is particularly important during the winter months when daylight is limited. Whether through advanced tuneable white light systems, designs that maximise daylight, or energy-efficient solutions, we are dedicated to leading the way in lighting innovation for educational environments, delivering brighter futures—one classroom at a time.