12 people. That’s the largest group that presentation expert David Phillips is prepared to allow in his state of the art conference room.
“It’s scientifically proven. An effective meeting has to be held in a relatively small group for maximum benefit.”
He surely knows his game. As one of Sweden’s most successful lecturers in modern presentation techniques he’s had his share of sad conference settings.
“It’s heart breaking. Most conference facilities tend to invest a lot in accommodation, food and wine, but the conference room – where it’s actually happening – is often terribly abused. Flickering, yellow light, insufficient ventilation, humming video-projectors and bad air conditioning… I could go on and on… Considering the amount of money that companies and organisations spend on conferences, it's a waste of capital.”
One is all you need
Living by the motto “life’s too short for bad presentations”, David decided to do something about it. After acquiring Tersmedenska, a 1700-manor house in Ramnäs, north west of Stockholm, David set on a crusade to create the world’s best conference room. Combining research with interviews and his own experiences, he narrowed the list of requirements down to 25 bullets including lighting, ventilation, layout, technical aids and furnishing.
The result is a unique conference heaven, neatly packed as if featured in a lifestyle interiors magazine. And – there can be only one. With one conference room, there are no disturbances from other conference rooms or participants. People are allowed to focus on the one and only thing; the presenter.
Avoiding death by power point
“Far too often, the power point presentation is mistaken to be the main character. But it is always the presenter who should play the leading role. That’s why it’s a good idea to spend some money to educate the presenter before putting him or her in a situation where they are expected to make the whole conference a success.”
“I often compare a presentation to a holiday by car. If you’re not a confident driver you’ll end up driving 20 kilometres per hour, never reaching your destination and irritating your passengers. But if you know how to drive, you can drive faster, reach your destination as planned and have a good time on the road.”
In the perfect conference room the presenter gets all attention, placed on the long side of the table. He’s supported by the latest technical equipment three cameras for coaching sessions in presentation skills and dual projectors – supplemented by four whiteboards. But most important of all: the whole room is designed to keep the audience awake. A room of 65 square metres and 4,5 metres ceiling height give each participant 192 cubic metres of air to intake. The room is ventilated and air conditioned to perfect conditions and an activated carbon filter keeps the air clean and fresh.
"You know the feeling of goose bumps when listening to music? That’s the feeling you want to create in the conference room!" David Phillips, communication expert
The lighting is carefully planned according to intensity and colour; stimulating the production of cortisol and the feeling of alertness. Several lighting scenarios are prepared and can easily be managed by the presenter. David’s also invested in a Danish sound system with the potential to make a real impression.
“That’s the kind of luxury you can afford when you only have one conference room and don’t have to consider disturbing other guests. Music has great potential in learning situations. Music, especially the bass, releases dopamine, making you feel comfortable and alert at the same time."
God is in the details
The icing on the cake? Thick leather clipboards and specially designed leather notepads with one hundred generous pages to make notes on. An exclusive give away that you won’t forget to bring home once the conference is over. Details are more important than one might think, says David who personally has chosen the expensive ballpoint pens and the perfect chairs (after three years of test-sitting). “Another detail, that actually make the whole difference, is the rural setting. Right outside the conference room is a 200 square meter terrace, indulging the senses with the sound of trickling water and birdsong. According to research, your learning ability decreases by 15 % in urban environments. Despite powerpoint, we’re still stone age people.”
Related News
Melanopic lux: lighting for education influenced by human biology
Light is essential in our daily lives, influencing our ability to see, overall well-being and performance. In educational environments, lighting quality can significantly impact students' focus, mood, and energy levels. So, how do we know what is the right amount and quality of light for this setting? Traditionally, light has been measured in lux, a unit of measurement for the intensity of light. It's used to measure how much light falls on a surface or the amount of light in a given space. One lux is the amount of light that falls on a surface that is one square meter in area when one lumen of light is spread out evenly. Recent advancements in research have unveiled the importance of melanopic lux, which goes beyond mere visibility. This measures how effectively light stimulates specific eye cells that regulate crucial non-visual functions such as sleep and alertness. In classrooms and lecture theatres, the melanopic ratio has become vital in lighting design, enabling educators to create spaces that support visual tasks and align with students' biological rhythms. In this article, we explore how lighting solutions can align with our biology, and how this helps to create optimum conditions for educational environments. The science of vision and light The human eye is a remarkable organ designed for high-resolution colour vision within a small area (approximately 2 degrees of the visual field) while relying on peripheral vision for motion detection. This dual-function system, shaped by evolution for survival, continues to influence how we perceive and interact with our surroundings. Our eyes are particularly susceptible to green and yellow light, reflecting our evolutionary adaptation to naturally lit environments. In contrast, blue light, which is chief in modern LED lighting, requires higher intensity to be perceived at the same level. Effective lighting design carefully considers brightness, timing, and distribution to support visual clarity and biological functions like mood and alertness. For example, exposure to bright light in the morning helps regulate circadian rhythms, boosting alertness and mitigating the effects of seasonal darkness. This is particularly important in educational environments, such as schools and universities, where lighting impacts mood, focus, and overall performance. Our Organic Response system provides an innovative solution tailored for these spaces. This smart lighting technology automatically optimises light levels, featuring daylight-responsive sensors and advanced occupancy detection, maintaining a balance between natural and artificial light. Doing so supports visual comfort and reduces energy consumption, making it an ideal choice for creating dynamic, efficient, and student-friendly learning environments. To further support students, well-lit spaces with minimal glare are essential for reducing eye strain and maintaining focus during extended study sessions. Adjusting light intensity and colour temperature for different tasks—such as reading, group discussions, or creative activities—enhances light's visual and non-visual effects. By integrating thoughtful lighting strategies like those offered by Organic Response, educational environments can promote healthier, more productive, and engaging learning experiences. Integrative lighting: Supporting health and well-being. Integrative lighting (also referred to as human-centred lighting) combines visual and non-visual benefits (such as emotional effects) to support biological rhythms and psychological well-being. This approach goes beyond traditional lighting solutions by considering how light impacts circadian rhythms and hormonal balance. Light exposure in the morning is critical for suppressing melatonin (the sleep hormone) and increasing cortisol (the alertness hormone). Proper timing helps align students' natural rhythms with school schedules, which often require a lot of focus. Consistent exposure to bright, cool light early in the day can enhance energy levels and cognitive performance. The melanopic ratio compares the spectral composition of a light source with daylight. Using this information, you can determine its melanopic lighting intensity. This enables the design of lighting setups that precisely meet both visual and biological lighting needs. Lighting recommendations for educational spaces Each learning environment has unique lighting needs. Libraries benefit from direct lighting on the floor, paired with ambient lighting on walls and ceilings. Vertical shelf lighting (200-300 lx) makes it easier to browse titles. Lecture halls, on the other hand, require glare-free, comfortable lighting with flexible control, ideally with pre-programmed scenarios. In auditoriums and classrooms, strong vertical lighting is crucial for clear visual communication, especially over greater distances, enhancing facial expressions and engagement. General lighting recommendations apply to all educational spaces. Our solutions meet industry standards, ensuring reading and writing areas maintain 500 lx for effective visual tasks. Using daylight-responsive sensors for luminaire rows can reduce energy consumption while maximising natural light. The number and arrangement of luminaires should be adjusted based on the room's size and function to ensure consistent illumination. The role of dynamic lighting A Double Dynamic lighting system can be a game-changer in educational environments. It allows for intensity and colour temperature adjustments to match the specific needs of activities, from quiet reading sessions to collaborative group work. Fagerhult's distinct approach to lighting means that our design is human-centric; we integrate scientific insight into light and human psychology, creating environments that support academic performance and well-being. Our focus on energy efficiency also means our advanced control systems optimise light usage while minimising energy consumption, contributing to a building’s sustainability goals. The customisable setting and flexible solutions ensure that educational environments can create tailored lighting profiles for different times of the day or specific learning activities. Long-term benefits of melanopic lighting Melanopic lighting, designed to mimic the natural light spectrum, helps regulate the circadian rhythm, which is essential for maintaining focus, energy, and emotional balance. In classrooms and study areas, proper lighting can reduce eye strain, improve sleep patterns, and enhance mood, which are critical for students' mental health and academic performance. By incorporating lighting that aligns with our biological needs, schools and universities can foster healthier, more productive learning environments,. This is particularly important during the winter months when daylight is limited. Whether through advanced tuneable white light systems, designs that maximise daylight, or energy-efficient solutions, we are dedicated to leading the way in lighting innovation for educational environments, delivering brighter futures—one classroom at a time.
The inspiration behind Nobel Week Lights: ”Light, art and technology intertwined.”
Nobel Week Lights has quickly become a beloved public celebration. During Nobel Week, Stockholm residents flock outdoors to marvel at the spectacular light installations, where contemporary lighting technology meets artistic expression. ”We aim to create a moment of gathering: around light and around something meaningful”, says Lara Szabo Greisman. Nobel Week Lights is a light festival that illuminates Stockholm during the darkest time of the year – a free cultural experience for everyone. Presented by the Nobel Prize Museum, the festival invites international and local artists, designers and students to create light artworks inspired by the Nobel Prize. The installations shed new light on the scientific discoveries, literature and peace efforts of Nobel laureates while offering a fresh perspective on the city. Fagerhult is Principal Partner of Nobel Week Lights 2024, and this year’s edition features 16 different light installations across Stockholm. The artworks can be experienced from 7–15 December, including ”The Wave”, a light installation by the art collective Vertigo, located in front of the Parliament House where visitors can walk right through the luminous wave. The Wave by Vertigo ”Light and art and creativity is incredibly intertwined because these are technologies that are constantly evolving. So part of the fun working with the artists is that they are constantly testing new technologies. And we see these incredible visual results which are based on just pure innovation”, says Lara Szabo Greisman, co-founder and producer of Nobel Week Lights. Lara Lara Szabo Greisman and Leading Lights by Les Ateliers BK The significance of light as a collective force, its ability to encapsulate life and death, joy and sorrow – indeed, the very essence of what it means to be human – makes lighting a powerful medium of artistic expression, she argues: ”The dream for the festival is that this becomes a personal experience for each and every member of the audience. A moment that they remember and cherish . A moment that they think about later and bring forward as their story of connecting with the city.”