With the passion for food in mind, the British shopping centre Westfield launched a multi-sensory tasting pop-up event to celebrate their 2015 food sensation campaign. The campaign was launched in cooperation with Condiment Junkie, masters of multi-sensory design, to promote and highlight the two London shopping centres, Westfield Stratford City and Westfield London.
Condiment Junkie was asked to devise a unique multi-sensory food and drink experience for their customers and the result was Tongue Twister. Tongue Twister is a free experience in a colourful workshop area, based on scientific research that teaches customers about how sounds can bring out new flavours and how colour as well as taste can impact on humans.
