A modern bookstore and meeting point in Helsinki
- Year: 2019
- Collaborators: Kuudes
- Location: Helsinki
- Design: Insight and design agency Kuudes
The new flagship of the bookstore Suomalainen Kirjakauppa is not just for shopping, but also for socialising and for meeting. A modern shop with the customer experience in focus. When creating this environment, lighting had a very important role to contribute to the overall impression on of the bookstore and also increase the brand values.
The experimental concept of this two-storey bookstore offers to customers an interesting and wide selection of books, specially from Finnish authors, diversely office supplies, hobby and artist crafts, games, cards and packaging service, not to mention a modern café and “a new living room” where readers and writers can meet each other.
“The new flagship means that we believe in real customer service in spite of the modern world of digitalisation. A touching customer experience can be an advantage – even a speciality”. / Managing director Minna Kokka
Fagerhult was a natural choice to help planning the lighting to the new flagship store. It was also important to use light control to save energy and to make the lighting more efficient. Versatile spotlight range Touch was a perfect choice to the project.
Fagerhult delivered about 500 pcs white 4000 K Touch Midi, Mini and Gimble spotlights to the store, minimalistic Relay Spots* to the display windows and all the components to the Helvar DALI lighting control system. With DALI the lighting can now be dimmed, switched on and off and most of all it is now easy to create individually time-controlled changes to different areas in the store and to support the old and beautiful architecture of the second floor. Fagerhult made also programming to DALI routers.