The Swedish designer and creative director Emma Olbers is on a mission – to design good products. Products that are good from all aspects, including being good for our planet. As one of the Swedish pioneers in sustainable design she is renowned as one of the furniture industry’s climate crusaders, an effort for which she has been awarded several prestigious awards.
”I believe that sustainability and product lifecycles are key concerns and core values that I strives to incorporate in my work. Those concerns can translate into using recyclable and reusable components, thinking carefully of which materials to use and of course avoiding the use of harmful substances in production altogether. An ultimate vision is to be able to create products and furniture that, after a long and rich furniture life, can go directly on the compost heap when they are scrapped”, she explains.
Where does it come from?
Born and raised in the Swedish countryside, Emma has a close connection to the agricultural tradition and the connection between natural resources and our everyday lives.
”I’ve always been environmental aware, but after attending a sustainability course at the Sustainable Fashion Academy in 2008, my commitment increased, and I started to work methodically in all my projects. It has been kind of a knowledge journey, trying to figure out facts and learning along the way. Concentration and determination needed”, she concludes.
In 2015, while preparing the exhibition, ”Where does it come from, where does it go”, Emma decided to explore the different materials she is working with.
”It was planned as a trend exhibition, but I saw the possibility to share knowledge about how good furniture can contribute to sustainability and a better environment. I decided to team up with the Swedish Environmental Research Institute, IVL, and they helped me to do a life cycle analysis on the materials in my toolbox and to calculate and rank them according to their emissions of CO2e/kg material.”
While working with the exhibition, Emma learned that the most important we can do for the climate is to keep the carbon dioxide equivalents low. She decided to commit to the UN Paris Climate Summit’s goal to limit the global temperature rise to 1.5°C in her future work.
Bamboo lighting
”I discovered that certain wood, like birch and other leaf trees, had a less environmental impact. And bamboo, for example, turned out to be a positive material. When designing new products, I strive to use this knowledge, choosing materials that help minimize the furniture’s CO2 footprint. If I have to work with a material with a not so positive ranking, I make sure to use a very small amount. Actually, minimizing the quantity of material is important, no matter what kind of material you work with.”
Compared to lighting – where a great part of the environmental impact is related to the luminaire’s energy consumption while lit, furniture has its greatest environmental impact at the beginning and at the end of its lifespan. The choice of material is crucial, Emma states.
”From the perspective of being a designer, choosing the right materials and ensuring thoughtful production play a big part.”
For IKEA, Emma chose to design a new luminaire out of bamboo.
”When it comes to lighting, I think it is easy to just focus on the energy consumption, but of course, the body material also has a great impact. New technology also opens up for new ways to design lighting – not only regarding energy efficiency, but also when it comes to materials and production processes.”
"I’ve always been backed by my customers and architects – now I experience that we also get more feedback from consumers. There is definitely a new awareness in the society." Emma Olbers, desginer and creative director
A national heritage
Emma’s methodology has also characterized one of her latest projects; redesigning the old library at the newly refurbished Swedish National Museum. A national heritage that now has been carefully refined with Emma’s contemporary Scandinavian design. Sustainability has run like a red thread throughout the project. Emma chose to use wooden materials with low CO2 footprints for the different chairs, and the seats were produced in fast growing climate positive hemp and seaweed. Carpets were produced in forest-based cellulose.
”As the library is a public environment, I once again had the opportunity to share the knowledge about different materials, their effects on the climate and how different surface treatments can be used to make the materials age beautifully. Using materials such as birch, and hemp and seaweed instead of leather in the seats helped us reduce CO2 emissions 300 times. Considering these chairs have a lifespan of 30 years it really makes a difference.”
Thoughts into action
Over the years Emma has been working with a number of different furniture producers – from multinationals such as IKEA, to small Swedish premium brands. From the start, she has experienced a positive attitude towards her sustainability initiative.
”I’ve always been backed by my customers and architects – now I experience that we also get more feedback from consumers. There is definitely a new awareness in the society and personally I think that there’s been an important change of attitude the last year. The impact of Swedish environmental influencer Greta Thunberg is a great example of this.”
It also seems like people are taking their thoughts into action.
”Buying second hand and mixing old furniture with new is a trend, as is investing in high quality furniture that has a long lifespan and can be inherited by generations. Personally, I love the thought of reusing old quality design furniture, myself I have some really nice 1960’s chairs in my office.”
This kind of long-term thinking can be applied on other industries.
”The fashion industry has started to reinvent itself, developing more sustainable solutions instead of suggesting that the customer should change the entire wardrobe four times a year. Swedish brand Filippa K, for example, has launched a Basics collection with classic basic items that will stand the wear of the eye and the everyday life for several seasons. The garments are produced in recycled or renewable materials.”
What to ask for
As a customer – what’s the most important requirement to set when investing in new interior design?
”No matter furniture or lighting, I think that the first step is to take the question seriously – and as said before, material is the key. When choosing furniture, the material stands for up to 50 percent of the environmental impact – I’d recommend you to take a look at the material index. Look for plant-based material like wood, or for recycled materials. Today many companies share this kind of information on their websites. Choose furniture with sustainable surface treatments that is easy to maintain and make the furniture age with pride. Ask the producer where the product is produced and if the energy used in the production facility is renewable. If there is a life cycle analysis available for the product it is a sign that the producer has made an effort.”
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Fagerhult is switching LEDs to reduce its climate impact
Fagerhult is implementing a major change with the aim of reducing the climate impact of its luminaires. By switching to the latest LED technology, Fagerhult is able to reduce annual emissions by 2,250 tonnes CO₂e from the products it sells. “A small change in each luminaire that has a huge overall impact,” says Niclas Thulin, Sustainability Manager at Fagerhult. The decision to replace the LED technology in the luminaires is a strategic one and has been made at management level. In practice, this means that the majority of Fagerhult’s Indoor range will be equipped with new LEDs featuring the latest generation of Flip Chip technology. This change will improve efficiency and reduce energy consumption by 5–10 percent, depending on the luminaire model. A small change with a big impact “Successful sustainability efforts entail focusing on the right things. In all, 85 percent of Fagerhult’s total climate impact across the entire value chain – Scopes 1–3, in other words – comes from the energy consumption associated with the use of our products. If we can improve efficiency and reduce electricity consumption from a significant portion of our product range, this will have a major impact,” says Niclas Thulin. Extended lifetime from 50,000 to 100,000 hours, with stable, high-quality light throughout. “It’s always difficult to predict exactly how much a change will save, since there are many factors at play. But by using data from 2025 – how many luminaires we sold and to which markets – and assuming that they are used for an average of 50,000 hours without lighting control, we estimate potential savings of approximately 2,250 tonnes of CO₂e each year*.” That is basically an entire forest: “That’s roughly equivalent to the amount of carbon dioxide absorbed by 90,000 trees in a year**. As a result, this change could have a significant impact on both our own and our customers’ environmental efforts.” A small LED upgrade can reduce emissions by approximately 2,250 tonnes of CO₂e per year – equivalent to the amount of carbon dioxide absorbed annually by 90,000 trees. Doubling the operating time The change also offers other sustainability benefits. The operating time of the luminaires is doubled from 50,000 hours to 100,000 hours. In the long run, this will entail a reduction in the consumption of resources such as raw materials and other materials. It will also provide financial benefits for our customers, who can make a secure and profitable investment in energy-efficient lighting with a longer working life. With this new technology, all luminaires will also have a Constant Light Output, providing stable, high-quality light throughout the luminaire’s working life. Put simply, good lighting ergonomics at work. How it works A small change that produces big results – what exactly makes the difference from a technical standpoint?“Our approach involves replacing standard LEDs with the latest generation of Flip Chip technology. In simple terms, Flip Chip has a more advanced design in which electrodes and other contact surfaces are positioned in such a way that they do not block or affect the light output. Flip Chip LEDs are simply more energy-efficient and robust,” explains Niclas Thulin.Luminaire models that already feature this type of LED will be upgraded to the latest generation of Flip Chip, as will all models that were previously equipped with standard LEDs. A win-win for everyone The cost of the upgrade will not be passed on to customers in the form of more expensive luminaires but will be financed through the logistical benefits that the change will bring. Sustainability Manager Niclas Thulin regularly meets customers in Fagerhult’s Sustainability Hub —bringing to life how informed lighting choices can deliver both climate and cost savings. “Larger purchase volumes and fewer item numbers mean we can offer these added benefits. Improved energy efficiency, a longer working life and better light quality, lower energy consumption and, above all, a significant contribution to the climate,” says Niclas Thulin.“Here at Fagerhult, we are committed to fulfilling our social responsibility and offering solutions that can address both climate change and the challenges associated with future electricity supplies. In our opinion, our customers shouldn’t have to choose between affordability and sustainability when it’s possible to have both. It's a win-win for everyone.” * Emission factors by country, based primarily on data from the Association of Issuing Bodies (AIB).** Based on average carbon dioxide absorption according to Ecotree.
When material matters – Wrapped adds a new view on sustainable lighting
In a world where every gram of material and every gram of carbon dioxide counts, Wrapped emerges not just as a luminaire – but as a statement. It’s Fagerhult’s most sustainable pendant to date, and it didn’t happen by accident. Every detail, every decision, every material was chosen with intention. Sustainability often starts with a simple question: What is it made of? For Wrapped, the answer is a trio of materials that each carries its own environmental story. Solid board: a familiar friend At Fagerhult, we first met Solid board in 2021 with Multilume Re:Think. But for Wrapped, we’ve taken it further. The material consists of a three-layer construction featuring a 100% recycled core, a renewable FSC-certified top layer, and a thin protective plastic film. All in all, a material that’s 65% recycled – and a 89% reduction in CO₂ emissions compared to virgin extruded aluminium. Image gallery: Solid board Wrapped is made of organic Solid board, recycled aluminium and post-consumer recycled plastic. Reimagining plastic Plastic is often a hot topic in sustainability conversations. But not all plastic is created equal. Wrapped uses post-consumer recycled plastic: the kind that has lived a life before, perhaps as a shampoo bottle or food container. Pre-consumer plastic, on the other hand, is different as it never made it to the shelf. Quote: Josefin Carlsson Aluminium with a past Inside Wrapped, two structural components are made from 75% post-consumer recycled aluminium. This material is also part of a circular infrastructure – and may even have been part of a Notor luminaire once. Compared to virgin aluminium, this choice reduces emissions by 64%. Designing with less - built to last However, sustainability isn’t just about what you use – it’s about how much. At just 900 mm, Wrapped is shorter than a conventional 1200 mm pendant. That reduction in size alone cuts the climate impact by 25%, without compromising the luminaire’s lighting performance. Josefin Carlsson compares the climate impact of products in Fagerhult's Experience Centre in Habo. To understand the impact of Wrapped, it helps to look at where we started. In 2021, Notor 65 – made from virgin aluminium – had a climate impact of 34 kg CO₂e. By 2024, with 75% recycled aluminium, that number was reduced to 25 kg CO₂e. Today, Wrapped comes in at just around 12 kg CO₂e. “That’s a third of the original Notor 65, and half of the current version, and a quiet revolution, measured in kilograms of CO₂e,” says Josefin Carlsson. After its long life – estimated at 100,000 hours – Wrapped is ready for an equally sustainable exit. Its design makes it easy to disassemble, with each material being recyclable and prepared for its next chapter in the circular economy.