Established by the Broman Brothers in Stockholm in 2010, Fotografiska has become a huge success and one of Sweden’s most popular destinations. In 2019 new branches will be opened in two world cities; London and New York. The London branch, located in the dynamic Whitechapel area, is housed in a 1980’s office building that has undergone a radical transformation orchestrated by Guise Architects.
”We’ve had the honour to work with Fotografiska in their original venture and of course we were really happy to get this opportunity”, says Guise’s co-founder Jani Kristoffersen.
”The house has been a joy to work with. It is a 1980’s office building with all the qualities of the postmodern era. It has strong, geometrical primary forms that we’ve pushed further, building our own universe based on squares and circles”, explains Jani.
Bespoke spotlights
In this project, the devil is truly in the details. Merging the disciplines of architecture and product design, the Guise team had the opportunity to take a holistic approach on the interior design.
”We wanted to make sure that this world we’ve created was a perfect one, down to the floor mats. We’ve designed our own products, integrating the building’s geometric shapes into the design.”
Lighting was no exception
”We looked at a number of different spotlights but didn’t find anyone that corresponded with our world. So we decided to go for our own design. The trick was to find a producer that could develop our ideas with the proper lighting technology and put the luminaires into production. We were told that Fagerhult was the obvious choice.”
"The trick was to find a producer that could develop our ideas with the proper lighting technology and put the luminaires into production. We were told that Fagerhult was the obvious choice." Jani Kristoffersen, Architect Guise
A primary light form
The result of the collaboration is called Twister, a sleek spotlight for focused accent lighting that will be used throughout the building. With a design that communicates its area of use and architectural residence Twister has the qualities of a future post-postmodern classic.
”When it comes to lighting, working with circles comes naturally. Going back in history the circular form has been the primary choice when letting daylight in to a building”, says Jani.
The result is a sleek tube, its circular form enhanced by a smaller cross-section tube that houses the spotlight’s adjustment mechanisms and power supply. Functionality is subtly signalled by a cross-shaped handle.
”We’ve played the geometric primary forms, with the ambition to reduce the design as far as possible. I think the shape of the handle has a strong symbolism, which corresponds with the postmodern expression.”
Art meets lighting technology
The co-operation with Fagerhult has been a creative meeting between the architect’s ideas and human centred lighting design. Twister’s sleek design doesn’t give away anything about its high tech properties: True to Fagerhult’s philosophy it has state of the art lighting quality and is packed with contemporary solutions for lighting control – from DALI to wireless.
”If felt really good working with people that know lighting technology and how to solve all the details. As we didn’t want to compromise on size and shape it took some serious engineering skills. I’ve learned a lot about lighting technology through this collaboration”, says Jani who is happy to announce that his design will be set into mass production. For those wishing to enhance their environment with inspiration from London Fotografiska, Twister will be available via the Fagerhult Retail range from spring 2019.
Light, photography and lighting
The connection between light and photography is the Ariadne thread that runs through this postmodern London universe. Black, white and grey are the chosen non-colours referring to early black and white photography. Guise Architects also decided to work with galvanized sheet metal areas on several surfaces.
”It alludes on the process when light etches the picture on the plate, but it can also refer to how the picture comes alive on the paper in the photo liquid. The galvanized metal sheets will continue to transform when exposed to its environment in a similar way.”
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Fagerhult introduces the world’s first premium pendant luminaire made of cardboard
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