Five Ways Retail Lighting Supports Staff Wellbeing
Happier employees convert more interactions into sales: one study found that a one-point rise in employee happiness led to a ~12% increase in sales productivity. Conversely, when staff are emotionally exhausted (low mood, fatigue), they are more likely to engage in service sabotage behaviours that undermine customer experience and sales.
Lighting is an often-overlooked tool in shaping staff wellbeing. Well-designed lighting helps create environments where employees feel energised, confident, and valued. Here are five ways retailers can use lighting strategically to support staff wellbeing and drive performance.
1. Use Dynamic Lighting Where Staff Spend Time
Retail teams often work variable shifts, including early mornings, late evenings, and weekends, which can disrupt natural routines and contribute to fatigue.
While full circadian lighting strategies can be difficult to implement across the sales floor, where lighting is often driven by brand standards and visual merchandising requirements, they can be far more effective in staff-focused areas such as break rooms, back-of-house spaces, and cafés.
In these environments, lighting can be tuned to support how the space is used throughout the day. Brighter, cooler light may help support alertness in staff areas during early or busy shifts, while warmer, softer light can help create a calmer atmosphere in break spaces later in the day.
In customer dwell spaces such as cafés, dynamic lighting can also help shape the pace and feel of the environment, creating brighter, more energised settings during peak periods and warmer, more relaxed conditions later in the day.
For staff spending extended time in these environments, this more considered approach to lighting can help create spaces that feel more comfortable, functional, and supportive across the working day.
2. Design for the Task, Not Just the Space
Retail staff move constantly between tasks, from replenishing stock and changing displays to operating tills and helping customers. Each task places different demands on the eye, which means lighting needs to support the activity as well as the environment.
In practice, this means pairing consistent ambient lighting with more focused task lighting where detailed work takes place, such as stockrooms, fitting rooms, service desks, and checkout areas.
Much of this should already be addressed through good lighting design practice. Appropriate light levels, glare control, and visual balance are fundamental to creating spaces that are safe, comfortable, and functional for staff.
When lighting is designed around the task at hand, staff can work more accurately and comfortably, helping reduce visual fatigue and support smoother day-to-day operations.
3. Support Inclusivity
Retail teams often include people with a wide range of needs, including visual sensitivities, colour vision differences, and neurodivergent traits. Lighting that is too harsh, overly contrasting, or prone to flicker can make the working environment more difficult than it needs to be.
Inclusive lighting design helps reduce these issues and creates spaces that feel calmer, more manageable, and more comfortable to work in.
This might include providing adjustable lighting in staff-only areas, reducing excessive contrast between surfaces, or using adaptive controls to support specific tasks such as detailed labelling or evening restocking without relying on overly harsh overhead light.
These adjustments can help staff feel more comfortable and more in control of their environment, supporting confidence, concentration, and day-to-day wellbeing.
Staff who are able to work in conditions that suit them are more likely to feel at ease, provide attentive service, and help the store run smoothly.
For further reading, see our interview with Dave Hughes, Head of Lighting Design at Fagerhult, where he discusses how strategic lighting choices can improve accessibility, comfort, and the overall shopping experience for all.
4. Integrate Natural Light
In many retail environments, staff spend long hours away from windows or in stockrooms with little or no access to daylight. Yet natural light can have a significant effect on energy, mood, and concentration, with studies suggesting that daylight exposure can increase productivity by more than 60%.
Where possible, introducing more daylight into staff spaces can help improve comfort and support alertness throughout the day. This might include incorporating windows, rooflights, or borrowed light into back-of-house areas, break rooms, or shared staff spaces.
Studies by Smolders et al. and Boubekri et al. (2014) in office settings found that workers exposed to daylight reported higher vitality, better sleep quality, and improved concentration compared to those without window access. In retail, staff are likely to benefit in similar ways, with more energy and focus throughout their shifts. That can translate into better customer service, stronger attention to merchandising, and fewer errors during busy trading periods.
5. Create Comfortable, Balanced Environments
Retail environments serve multiple functions, and lighting should reflect that. The visual needs of a sales floor are different from those of a fitting room, stockroom, till point, or staff break area.
A well-considered lighting scheme responds to those differences, using light to support the purpose of each space rather than applying a uniform approach throughout.
That may mean brighter, more focused lighting in task-driven areas, softer lighting in staff recovery spaces, or carefully placed feature lighting to draw attention where focus is needed. For example, more targeted lighting can help define areas of attention and support concentration, while softer surrounding light can create a calmer overall environment.
When lighting is well-designed and adaptable, it becomes easier for staff to stay focused, work comfortably, and move effectively between the different demands of the retail day.
How Fagerhult Can Help
Lighting is more than a design feature – it is a practical tool that directly influences staff wellbeing, performance, and the overall customer experience. Even small changes to lighting can make a noticeable difference to staff wellbeing and the day-to-day running of a store.
To learn more about designing retail environments that support wellbeing and inclusivity, contact Fagerhult today. A few carefully considered lighting interventions can change how your team feels, works, and connects, creating happier staff and more satisfied customers.
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Holland & Barrett’s Award-Winning Experience Store
Holland & Barrett’s Cardiff store represents a new approach to retail, combining traditional shopping with health services and wellbeing experiences such as yoga sessions, health checks, blood tests,. Recognised across the sector, the store won the New Store Game Changer award at the Retail Gazette Awards, the Best New Store Award – Small/Medium at the Retail Week Awards 2026, and was named Store of the Month by the Institute of Grocery Distribution. Fagerhult played a role in bringing this concept to life, providing lighting solutions to help realise the client’s vision of a human-centred wellness and retail space. Store Concept and Design The Cardiff store is a major step in Holland & Barrett’s strategy to become a purpose-led wellness destination. The store was designed to evoke a feeling of calm and comfort, while remaining accessible and encouraging self-guided discovery of products and services. image 1 h&b Fagerhult’s role was to provide lighting that supported the design, ensuring visual comfort and product clarity while adapting to the needs of each space - from retail areas to consultation rooms and the Wellness Studio. Fagerhult worked closely with the client and creative agency Syn to ensure the lighting complemented the store’s layout, materials, signage, and interactive features. Charles quote Wellness Studio The Wellness Studio at the rear of the store is the centrepiece of the wellbeing concept. Tunable white lighting allows the colour temperature to shift between cooler, energising tones and warmer, calming light. RGBW in-ground luminaires add colour and support different moods for yoga, pilates, and other activities. Lighting scenes are controlled via dedicated scene controllers, allowing instructors to adjust settings manually depending on the session. “This area was really exciting to work on,” says Charles. “For sessions like yoga, the tone of light is important. Being able to adjust warmth and colour helps support the activity taking place. The ability to change light to suit the activity makes the space feel dynamic and responsive. It brings an extra layer to the experience and really supports the wellbeing focus of the studio.” Image 2 h&b Dave's quote Supporting the Customer Journey Through Light Lighting plays a key role in attracting customers into the store. As Charles explains, “From the street, the entrance is designed to stand out, using illuminated signage and a large digital display to draw attention and encourage people inside.” Inside, the layout is long and relatively narrow, with clear views towards the rear of the store where the Wellness Studio is located. Streamer Mini Twin luminaires were installed throughout the retail areas. The twin-head design of these spotlights helped to reduce installation time and costs, while providing flexibility across different zones. Integrated dip switches allow the luminous output to be adjusted, making it possible to increase the light in a specific area or brighten the entire store if it feels too dark. image 3 h&b “The Streamer Mini Twin is an extremely efficient fitting, meaning energy efficiency is built into the lighting scheme,” says Dave. Each bay is carefully illuminated with dedicated fittings aimed at product headers and shelving, keeping the focus on merchandise rather than surrounding surfaces. “The lighting is designed so that shadows fall on the floor, not the products,” says Charles. “That way, attention stays on the merchandise, and the space isn’t over-lit.” Consultation and Testing Areas Consultation and testing rooms within the store were lit to higher levels to support clinical tasks and visual clarity. These spaces required a more neutral and functional lighting approach to ensure comfort and accuracy during health checks. h&b image 4 Collaboration and Delivery Fagerhult worked alongside Syn and the wider project team during the design and delivery stages, particularly around the Wellness Studio and specialist areas. Coordination across disciplines helped ensure the lighting responded to both the spatial design and operational needs of the store. All luminaires were held in UK stock and delivered within short lead times, supporting the project programme and Holland & Barrett’s wider store investment plans. “Delivering reliably and on time is essential,” says Charles. “It allows the client to progress with confidence.” image 5 Recognition The day before the store opening, the client gathered designers, installers, and suppliers to celebrate the completed store and acknowledge everyone’s contribution. “It was really rewarding to see everyone so pleased with the outcome,” says Dave. “The Wellness Studio, with its adjustable lighting, was particularly well received and made a real impact on everyone.” “It was a real team effort,” adds Charles. “We worked closely with Syn and the wider project team to ensure the lighting complemented the design and operational needs. The recognition the store has received, including the New Store Game Changer award and being named Store of the Month, shows that this collaboration really paid off. Seeing the store completed and hearing the client’s feedback made it clear the lighting delivered exactly what was needed.” Explore how Fagerhult can help you transform your retail and wellbeing environments; get in touch today.
Lighting the Way: Creating Inclusive Retail Spaces
Dave Hughes, Head of Lighting Design at Fagerhult, shares his thoughts on how strategic lighting choices can enhance accessibility, comfort, and the overall shopping experience for everyone. Retail lighting has evolved far beyond its traditional role of simply illuminating spaces, products, or displays. Today, it plays a crucial part in shaping the overall shopping experience, creating an inviting, comfortable, and inclusive environment that works for both customers and staff, and showcases the products housed within. From a design perspective, truly inclusive retail spaces should not only reflect a brand’s identity and aesthetic but also enhance accessibility, wellbeing, and engagement. Thoughtfully designed lighting can make all the difference, influencing mood, navigation, and even purchasing decisions. To explore the role of lighting in fostering an inclusive retail experience, we spoke to Dave Hughes - Head of Lighting Design at Fagerhult - to gain his expert insights on how lighting can help transform retail spaces for everyone. Tell us a bit about your background. I’ve been with Fagerhult for just over eight years, primarily as a Retail Design Manager, and I recently stepped into the role of Head of Lighting Design. Before that, I spent over 11 years at iGuzzini, progressing from a Junior to a Senior Designer. I also have a background in product design, which definitely complements my current role. What does inclusivity mean for you, in your role? Inclusive lighting is about recognising and responding to the diverse needs of individuals, creating spaces that are welcoming, functional, and emotionally enriching for everyone. You can’t, therefore, take a one-size-fits-all approach, as what works for one person may not be suitable for another. What kinds of conditions do you take into account when considering lighting solutions for inclusive retail environments? We consider how lighting can best support a wide range of needs, from people with disabilities, people with health conditions, neurodivergent conditions, people with sight loss, as well as older customers. This is why there isn’t one, single recommended approach. For instance, someone with autism may prefer calm, low-light environments, while an older shopper may require higher light levels to read clearly. Balancing those needs in one space, like a busy bookstore, can be a challenge. We’ve worked on projects specifically aimed at supporting neurodiverse individuals, including those with autism. In one case for a major banking group, we collaborated with a charity to better understand the needs of autistic customers. We walked through a branch together, and they highlighted specific lighting triggers, such as areas that were too bright, high in contrast or glare, which could cause discomfort or distress. Based on their feedback, we provided tailored recommendations to help create a more supportive environment. It’s encouraging to see businesses increasingly aware of the diverse challenges customers may face and actively seeking ways to reduce those triggers through thoughtful design. What are the core principles you follow for inclusive lighting design? Reducing glare and avoiding high contrast is key. We advise a softer light scheme to avoid this. Sensory or breakout rooms are also starting to appear in retail spaces. These quiet, personalised spaces often feature adjustable lighting. They’re still relatively rare, but they can be a valuable addition for creating more inclusive and supportive environments. It pays to be aware that, in some cases, well-planned lighting schemes can be undermined during commissioning, for example when spotlights are repositioned to highlight a particular product without consideration for how that could impact the overall environment. What starts as a glare-free setup can quickly become uncomfortable if fixtures are aimed too sharply. Have technologies like control systems helped with inclusivity? Absolutely. Control systems have allowed far more flexibility. With digital lighting control systems like DALI or Casambi, you can customise environments more easily than with traditional mains voltage setups. Casambi offers wireless control via apps, making it easy to tweak lighting without rewiring, ideal for creating flexible retail spaces. These systems allow for more responsive, user-friendly environments, helping to make retail lighting both inclusive and efficient. How do you balance a brand’s aesthetic with inclusivity, comfort, and sustainability? It all has to be considered from the beginning. Too often, these essential considerations get brought into the conversation late, which makes integration harder. For inclusivity and brand aesthetics, it’s about compromise and prioritising the most critical needs for the environment you’re creating. At Fagerhult, we focus heavily on sustainability too, exploring new materials like hemp-based composites, and recycled aluminium in our fittings. What does the future look like for inclusive retail spaces? Creating inclusive retail environments is a balancing act, merging brand aesthetics, accessibility, sustainability, and comfort. Thoughtful lighting schemes play a crucial role, from reducing glare and contrast to enabling flexible, calming atmospheres for people with different sensory preferences. I’ve seen retailers now leveraging advanced technology to gain deeper insights into customer behaviour. With complete store mapping, a combination of cameras and sensors can be used to track movement throughout a space. One fascinating aspect of this technology is its ability to distinguish between staff and customers. By analysing movement patterns, the system can recognise individuals who spend extended periods in the store and automatically classify them as staff members. Though it doesn’t identify individuals personally, it can tag and follow a single person’s movements anonymously to build behavioural insights. Some stores have also integrated cameras into digital screens, adding another layer of data collection. These cameras can estimate a shopper’s age and gender in real time and link this information to heat mapping, allowing retailers to track how different demographics navigate the store. Additionally, facial expression analysis enables the system to gauge reactions to advertisements or displays, whether a person is engaged, indifferent, or even frowning. While this level of detail may seem daunting to some, it also opens up possibilities for enhancing the shopping experience, and could contribute to creating more inclusive environments. For example, if the system detects an elderly shopper, it could theoretically adjust lighting levels in their vicinity to improve visibility. However, implementing such personalised adjustments in a busy retail environment remains a significant challenge, and it’s not being commonly adopted – yet! This technology represents a powerful shift in retail analytics, offering opportunities for both businesses and customers, provided it is used ethically and with privacy in mind. While still early days, it’s a powerful reminder that the future of retail lighting isn’t just smart, it’s human-centred.