Per Grankvist is author of Sweden’s most acclaimed book on sustainability in practice “CSR i praktiken”, and an authority on ethics and corporate sustainability. As one of the leading voices on sustainability in Sweden, he’s regularly invited to speak on sustainability at universities and corporations all over the world.
Can you really make money on sustainability?
”Of course! Some of the world’s most innovative companies make sustainability a central part of their strategy. And not because they’re paragons of virtue. They’re just being sensible rather than short-sighted.”
Per Grankvist is a trends analyst, writer and lecturer. He’s passionate about some of the key issues of our time: sustainability, ethics and social commitment at the private, political and professional levels. Viewing sustainability as a common-sense issue instead of a matter of policy and legislation makes it much easier to see what needs to be done and how to do it.
”We need to get away from all these silly abbreviations – CSR, ESG, GRI. They may sound impressive, but mostly they’re just confusing. If we want people and companies to understand what sustainability is all about, we need to explain it in a way that even my old mum would understand,” Grankvist says.