MAD BY CARLINGS

The Norwegian denim giant Carlings opened their first concept store MAD on trendy Götgatsbacken, Stockholm, in 2018. MAD stands for Music, Art and Denim and summarizes the versatility of the store. The feeling of the store is a visual explosion, a club feeling, a store where influencers hang out.

The purpose of the store, other than selling clothes, is to display young artists through art exhibitions, record signings and concerts. Now they’ve positioned themselves on the market with a new concept store, MAD by Carlings. The importance was to visualize the three different components – Music, Art and Denim. We needed to develop a total new concept together with the client.

The luminaries used were Touch Midi*, Touch Mini* and RGBW LED, which gave us the opportunity to create a changeable environment for the customer. To manage the lighting in The White Box and the integrated lighting behind the interior we used the Casambi app solution. With a user friendly interface the staff can easily manage and change the illumination, to create the desired attitude in the shop.

In the rest of the store, Touch spotlights are offering a flexible and playful lighting. They highlight and accentuate the products and interior in a well-balanced manner. The result of the project is an inconstant store, made for different settings and events.

*Obsolete product, replaced by Touch G2.