“Initially you learn that all customers are different, design is not magic and there is no universal creative process that suits all projects. The creative process is always based on the customer’s perspective and the customer’s brand”, Lars Alfredsson says, one out of two interior designers at Studio Streck; a design agency in Gothenburg, Sweden.
Studio Streck creates retail designs, commercial projects and private residences and work with brands such as Telenor, Brothers, Morris, Thomas Sabo and Kappahl.
It was in the summer of 2014 that Studio Streck, came in contact with Pontus Svenheimer and his ideas of how their family business could evolve in the future. Cederleüf & Svenheimer has the wisdom and knowledge of three generations and they produce locally baked pastries in the Gothenburg region.
“We started talking about their sales channels and formed a mission based on designing a new interior concept and applying it to their bakery situated in the Allum shopping centre outside of Gothenburg” Lars says.