e-SENSE CUSTOMISED RETAIL is Fagerhult’s new lighting control package where the applications Window, Fit, Focus and Atmosphere enable specific solutions for different purposes in a shop.
The shop window is all about drawing attention. Presence sensors react when people pass and can project vivid and interesting light scenes. You can also regulate the intensity of the lighting, for example when no one is near, you can dim all or some of the luminaires to save energy usage.
“Or why not adjust the lighting level in relation to the natural light outdoors?”, Linus says.
Imagine a changing room where you can choose between different light scenes depending on what type of clothes you are wearing. For instance, wearing a shirt for work demands one type of lighting, a dress for a night out another and a pair of shorts for a day on the beach a third. Let the shop owner or the customer change the lighting scene using a touch panel or an iPad.
“Adjusting the light sources, colour rendering and colour temperature makes the customer feel comfortable and hence more inclined to buy”, Linus says.
You can also put focus on different areas in your shop, creating islands of interest letting light lead your customers around. ”If you have a specific campaign or focus area with the latest offer you can work with lighting control in this area to create interest, for example changing light temperature or increasing light when someone is approaching”, Linus says.
It is also scientifically proven that elderly people need more light than younger. Depending on the person standing at the cash desk you can adjust the lighting in order to create a good work environment.
Atmosphere is about intensifying and strengthening what the shop has to offer, making the ambience in the shop reflect the brand.
“For example, creating a specific atmosphere for specific events, prolonged opening hours where you can change the atmosphere in the shop by working with RGB colour system and set different light scenes. This arouses interest and curiosity”, Linus says.
The technique behind
Along the e-Sense Customised Retail application you need to have the necessary basis for lighting control that is a track and luminaires that are DALI compliant. The control unit fits in a 20x10 cm box and is programmed on site in your shop according to your needs.
DALI is a protocol for the digital communication between components of the lighting installation and includes the luminaires, the sensors and the control units. DALI is the primary condition for enabling the e-Sense Customised Retail concept.
By using DALI the lighting can be dimmed, switched on and off. It also enables the recall of lighting schemes, time-controlled changes and the possibility of adjusting luminaires individually. If sensors and motion detectors are included in the system you can create responsive lighting solutions.