1. make a first impression
You only have about seven seconds to attract people’s attention, so focusing on the outside of the building is definitely a step in the right direction. High surface illumination on the façade, canopy and plant arrangements looks inviting and emphasises the hotel’s style and character. It awakens expectations and confirms the guest has made the right decision to stay there. A driveway deserves special attention, providing both the practical and aesthetic aspects while ensuring you avoid light pollution at night.
2. cast a spell
Having established your credentials, why not add an element of intrigue? Lighting can be used as optical guidance, enticing the guest into the lobby area and up to the reception. The intensity of the lighting should increase all the way to the desk and on to the back wall. Don’t hesitate to add a bit of drama on the sidewalls by varying areas of higher and lower luminance.