There is a large wellness trend moving across the world. People are tired of losing their bodies and minds to the minimal physical effort of office work. They want to get back to our ancestors when it comes to movement and exercise, taking physical activity to new extremes.
A lifestyle with exercise and healthy food choices will define them and as the social landscape of different social media platforms will make it easy to both inspire others but also make their choices define them through sharing their activities and values.
Exercise seems to trend towards more basic and easy but still very hard training. Gone are the fashionable gyms where you went to show off you latest training outfit.
Signing up for hard races seems to be the best way to challenge yourself, and your social media followers. Boutique gyms tailored to specific needs are getting more common, where being part of a community rather than large mass of people trying to lose weight, is more interesting.
Of course, to be able to perform at the top you also need to eat a lot and to eat well. Gone are the days of diets on plain salad. Todays consumers are updated on what protein intake they need every day. They have a very clear idea of what to eat and what not to eat in order to achieve their goal. A few years ago LCHF (low carb high fat) was the trend to follow, while today there is more focus on LCHP (low carb high protein).
For women there is a saying that “strong is the new skinny”. Even if lots of women still go to gyms to lose weight there is a shift towards using lifting weights instead of cardio to reach their goal. This means a more achievable goal for many women and the focus has moved from achieving the skinniest body to the healthiest. Health has been a frequent hashtag in social media even though a skinny ideal still exists.