The display window is where the brand is introduced, it is the shops front, giving the first impression to the audience. The architecture and lighting design needs to work together to capture attention. The space must take every opportunity to show the shop´s brand and offer.
It is not easy to stand out in all the visual impressions that a customer is exposed to in retail. Attention can be created with a good mix of displayed products, the interior and the lighting.
The cashier area should function as a central piece in the shop, illuminated both for function and as a decorative highlighted element.
The cashier desk is one of the most important areas to illuminate well. Use luminaries and accessories such as cap cones or honeycomb louvre to lower the risk of glare. Also consider illuminating the vertical surfaces such as the sides of the desk, walls and different stands at the desk.
Just like any metal gold reflects the light as a mirror which means that all light from the luminaires that is aimed at the jewellery will be shown in the item. This is important to think about when illuminating jewelleries.
Shiny surfaces of silver, white gold, chrome and crystal is best experienced in natural white light or colder light from 4000 K or higher. Blue shades and colour filters can also enhance the icy feel in the clear material.