Connectivity has been the talk of the town for several years now. Within the retail industry, the Internet of Things has mainly been applied on the supply chain and back office. Now the time is ripe to explore how to implement online strategies in a physical setting. New technologies inspire to creative retail solutions with user-friendly interfaces.
Though no longer trading, The Dandy Lab, at first glance a men’s lifestyle shop, was actually a state of the art laboratory for retail technology, merging the digital and the physical shopping experience. At The Dandy Lab, the Internet of Things was used to create a smart shop that informed and interacted with its customers. To tech companies, this explorative shopping environment was also a constructive way to evaluate their innovative technologies IRL.
The Dandy Lab was created by designer Julia Bainiaksina and fashion product developer Peter Jeun Ho Tsang: the idea was to offer British luxury brands a new and effective way to sell their products and to communicate with their customers.
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