Making an entrance
You never get a second chance to make a first impression. Lighting is the ”red carpet” of the hospitality industry and one of the most effective ways to attract attention. These are four bright ideas for all hoteliers.
Make a first impression
You only have about seven seconds to attract people’s attention, so focusing on the outside of the building is definitely a step in the right direction. High surface illumination on the façade, canopy and plant arrangements looks inviting and emphasises the hotel’s style and character. It awakens expectations and confirms the guest has made the right decision to stay there. A driveway deserves special attention, providing both the practical and aesthetic aspects while ensuring you avoid light pollution at night.
Cast a spell
Having established your credentials, why not add an element of intrigue? Lighting can be used as optical guidance, enticing the guest into the lobby area and up to the reception. The intensity of the lighting should increase all the way to the desk and on to the back wall. Don’t hesitate to add a bit of drama on the sidewalls by varying areas of higher and lower luminance.
Be carefree
In hospitality environments, lights are on 24/7. Make sure that the lighting is easy to maintain – broken lamps will certainly lower the overall impression. With its long life and low maintenance requirements, LED is perfect in this type of environments. Pre-set lighting scenarios are easy for the staff to manage and help create the right mood for every situation.
Add some dynamics
With a LED-solution you also get the possibility to work with tuneable light, varying the colour temperature to create the right mood for every occasion or time of year. For example, you can work with warm light in wintertime and a crispier light during the summer season. When using RGB-settings, it’s always worth remembering you can have too much of a good thing.
TEXT AMELIE BERGMAN
PHOTO ULF CELANDER, SINI PENNANEN, FAGERHULT