The lighting design firm, Halvor Næss belysningsdesigner AS was approached to develop a lighting environment that best illuminates the future of retail lighting design for a new concept store in Oslo. The client is the well-known Norwegian furniture producer Slettvoll and the flagship store to be refurbished was Slettvoll at Skøyen.
Prior to their launch in autumn 2018, Slettvoll was in the process of major renovation and concept upgrade of their Skøyen store. They wanted to use an independent lighting designer, who was not in partnership with any supplier, who could help them actualize the vision for the new interior concept. They were given the opportunity to use any technology and lighting fixtures available.
The task was clear, they wanted the best retail lighting concept that would both accentuate their concept and strengthen their position in the marked. They also wanted to differentiate themselves from other furniture stores.
Slettvoll has a Nordic design profile. They and the lighting designers wanted to reflect this in their concept. The lighting concept attracts inspiration from the Nordic daylight and the variation we experience within different color temperatures throughout the day. The challenge with the concept was finding good products on tunable white technology with spotlights that both have the right amount of light, quality in the light that also includes an aesthetic and clean expression that Slettvoll would expect.
The choice finally came down to Fagerhult, which happened to be in the process of developing a prototype on a new generation of Tunable-white spotlights within the Marathon series. This physically small spotlight with all the right specifications and the latest in Tunable-White technology, made this possible. Both in the form of aesthetics and compatibility with the newest generation of control systems delivered by Vanpee.
Now, the technology and products were in place to create the right feeling for the different interior zones. By using different reflectors, and a color temperature with a range from 2700 to 4000 kelvins, we were able to create the right atmosphere for Slettvolls concept. When using controls system with the Dali DT8, it gives us the opportunity to adjust lighting to the correct level, both the amount of light and color temperature. Then when Slettvoll changes the interior displays they have some preprogrammed settings for the right light and the possibility for bigger changes in further new concepts or redesigns.
One of the key elements in Slettvoll store concept is the workstations, which are designed to help customers choose the right material for their furniture. In their own product line, Slettvoll has a specially designed pendant over those workstations. This pendent has been redesigned into a tunable white fixture, allowing them to adjust the color temperature from 2700 - 4500Kelvin. This gives the customer the opportunity to experience their choice of fabric and color in different types of light and shows how this will affect the appearance of the furniture. This will also reflect the appearances of furniture throughout the day in our Nordic environment.