Creating the world’s best conference room

After experiencing hundreds of badly planned conference facilities, communicationexpert David Phillips is taking things into his own hands. In the beautiful ruralsetting of a Swedish manor he’s created the ultimate conference room. And it’s notfor everyone. At least not at the same time.

12 people. That’s the largest group that presentation expert David Phillips is prepared to allow in his state of the art conference room.

“It’s scientifically proven. An effective meeting has to be held in a relatively small group for maximum benefit.”

He surely knows his game. As oneof Sweden’s most successful lecturersin modern presentation techniques he’s had his share of sad conference settings.

“It’s heart breaking. Most conference facilities tend to invest a lot inaccommodation, food and wine, but theconference room – where it’s actually happening – is often terribly abused. Flickering, yellow light, insufficient ventilation, humming video-projectors and bad air conditioning… I could goon and on… Considering the amount of money that companies and organisations spend on conferences, it's a waste of capital.”

One is all you need

Living by the motto “life’s too short for bad presentations”, David decided to do something about it. After acquiring Tersmedenska, a 1700-manor housein Ramnäs, north west of Stockholm, David set on a crusade to create the world’s best conference room. Combining research with interviews and his own experiences, he narrowed the list of requirements down to 25 bullets including lighting, ventilation, layout, technical aids and furnishing.

The result is a unique conference heaven, neatly packed as if featured in alifestyle interiors magazine. And – therecan be only one. With one conference room, there are no disturbances from other conference rooms or participants. People are allowed to focus on the one and only thing; the presenter.

Avoiding death by power point

“Far too often, the power point presentation is mistaken to be the main character. But it is always the presenter who should play the leading role. That’s why it’s a good idea to spend some moneyto educate the presenter before putting him or her in a situation where they are expected to make the whole conference a success.”

Read the full article in Fagerhult's latest issue of The Innovator.

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