Co-creation in retail

The fourth issue of our inspiring customer magazine The Innovator let the reader in on the latest retail trends. Retail environments and concepts are often a result of a collaborative creative process. We have therefore devoted this issue to stories were co-creations have resulted in successful retail projects.


The Innovator no. 4


An ideal shop environment is one that engages our senses. Sound design, or directed sound specifically, is an emerging way of giving visitors a fantastic feeling of a brand’s identity. Read about Margareta Andersson, a sound architect that creates sound design in public areas.