The shop window is constantly changing. It is used to display the latest collections, promote the band playing the coming weekend; all the while showcasing the merchandise selected to represent the bands style. The lighting is incredibly theatrical, capturing the attention of people passing by.

The clothes on the hanger are distinctly lit with narrow beam spotlights from two directions to create sharp shadows and a dramatic feeling. The spotlight, aimed at the logo, is placed a short distance from the wall to get as narrow light distribution as possible. Cove lighting positioned at the bottom of the wall enhances the dramatic feel.

The entire shop window is lit with narrow beam LED 3000 Kelvin, except for the spotlight aimed at the wood, which is 2700 Kelvin, to emphasise the warm feeling of the wood. The objective of the shop window is to highlight the brand values of Twenty Ounce Denim.