The fast-growing trendsetters Weekday turnover 84 million and has six shops in Sweden and soon also in Denmark. Fagerhult has delivered the lighting experience – an exciting project with fascinating interior design.
The largest shop was opening in December 2007 and is situated in Stockholm City. The shop has three floors, with one specific colour for every floor. Yellow, red and blue. The interior concept is a great mix of illusions, material, art, contrasts and colour.
Weekday is a city concept for young woman and men. In March the first shop outside Sweden will open, in Copenhagen. The company also has its own brand Cheap Monday which is sold in more than a thousand shops around the world. In March the company was bought by H&M, which result in possibilities for greater expansion.
It is all about creating and realising the possibilities with tools like light, shadows, technique and light sources. Using these in the appropriate way it will result in creating experiences and feelings with the consumer.
Our assignment was to find the right lighting solution based on the architects’concept. We deliberately worked with bringing out darkness and light, says Kristian Renström, Lighting Concept Manager.
It resulted in a solution with large contrasts with a pleasant light level, coloured accents and theatrical lighting elements with large focus on reduction of glare.
In this project the fixture Zone Point* with honeycomb louver, LED and coloured fluorescent tubes are used.
*Zone Point is no longer in production. Please see Zone Evo G2.