Accent light is beneficial in this area, lower the general lighting and add spotlights or recessed spotlights in the ceiling. This is an area where the ceiling height can be lowered which enables you to work more with the atmosphere. If it is height ceiling, choose a spotlight with good light output.
Choose spotlights and mix them with luminaires with a Glow function. They are tailor-made for the fruit and vegetable section and are equipped with a LED module that is specifically selected and tested for illuminating such foods. It is strong in the warm coloured spectrum that makes it suitable to illuminate fruit and vegetables as well as giving flowers a fresh look.
Another option is to use a spotlight with a warmer light temperature of 2700 K. Or use a tunable version in which you can change the colour temperature after colour of the displayed items.