To match their edgy image, the extensive 600 square meter Junkyard flagship store in Trollhättan needed an upgrade, involving new interior design as well as lighting.
Junkyard primarily sells cloths and accessories online to people active within the snow-and skateboarding scene - and the objective was to create a complete store concept appealing to this target group.
Dynamic and laidback atmosphere
Fagerhult, retail lighting solutions, was contacted with the mission to create a suitable lighting solution supporting the edgy brand; and there were little frameworks to the request. All suggestions and ideas were welcomed in creating a dynamic and laidback atmosphere.
The previous lighting installation, containing florescent tubes, did not match the identity and the atmosphere that Junkyard wanted to achieve. They wanted take the opportunity to create a stimulating experience for the customers enhancing the store brand. Fagerhult, given no restrictions, immediately saw the potential in creating an inspiring solution that would fit Junkyard perfectly. Soon the idea of “creative chaos” was born.
In the early sketches a large number of black ZoneBoxes was lined up neatly one after another in the ceiling. This luminaire was chosen because of its raw, rectangular design equivalent to the edges of a skateboard ramp (the original thought was also to put skateboard stickers all over the fixture enhancing these traits). Soon the tidily lines were distorted into randomly positions creating a clutter of light, but still in well-thought out positions illuminating the merchandise with sufficient light. Order and structure has no place in the Junkyard world and the light should reflect this as well.
Adding more impact, blue LED strips were aimed towards the walls creating a cool, relaxing effect in the store. This way a nice contrast between the cold light and the warm products was created, making the merchandise even more engaging. More eye-catching elements in the store were the set of Iceberg fixtures installed over the floating display (attached in large chains) in the middle of the store; as well as the retro looking pendants with metal bars over the cashier desk.
Tracks and integrated light
Furthermore some accentuating Catwalk Maxi, were installed in a track over an actual skate ramp placed in the inner parts if the store. ZonePoints*1) and ZoneSingle luminaires were used along the walls highlighting products nicely and Catwalk Inside in the entrance. The fitting rooms were equipped with mirrors in which Thinlite*2) luminaires were integrated providing a soft light.
Enhancing the store brand
The new lighting concept worked perfectly with the new edgy interior making a powerful statement enhancing the store brand. The lighting concept of Junkyard makes a perfect example of the importance of light and how it, despite of its abstract nature, work as a design element adding value.
Junkyard was thrilled over the refreshed store - the creative lighting concept lifting it to new heights. The rumor of the new store is already spreading and business is flourishing.
*1) ZonePoint is no longer in production. Please see Zone Evo G2.
*2) Thinlite is no longer in production. Please see Lumiline.
Iceberg comes in a suspended model with an opal polypropylene shade. Two bolts, which are subtly hidden, hold a firm grip on the shade. These bolts enable easy detaching of the shape for lamp replacement. Aansluiting Operating voltage 230V.