“This shop should feel like home but also reflect our history”, says Linnea Blank, Concept Designer at Hästens.
Hästens has a long history in manufacturing beds, 160 years in fact. It started back in 1852 in the small town of Köping in Sweden. Today distributors in 40 countries around the world represent this well-known brand.
Winner of sustainability award
Sustainability and local production is important for Hästens. These are a few of the reasons why they choose Fagerhult as a lighting partner to provide a creative and ultra-energy efficient lighting solution. The Lighting designer and the Light Agency at Fagerhult Retail established a creative collaboration with the concept department at Hästens. Together they found the right lighting solution for the new flagship shop at Birger Jarlsgatan in Stockholm, a process which resulted in the lighting became a part of their new shop concept.
With only about 4,7 W/m2 this Hästens shop became one of a kind. To the extent that their flagship shop was the first retail store to win Fagerhult’s 2014 Crystal Clear Award. Highlighting the importance of working with an ecologi-cal mind-set, the Crystal Clear Awards are a part of Fagerhult’s environmental initiative of the same name, recognising innovative sustainable thinking in the world of retail lighting.
The jury of the Crystal Clear award 2014 were Jesper Kongshaug, well-known Danish lighting designer, Fagerhult’s very own lighting specialist and inspiring lecturer Henrik Clausen and Elisabeth Back, Head of Products and Brands at Fagerhult.
The jury’s motivation of the winner:
Hästens managed to achieve the extraordinary feat of an energy consumption of only 4,7 W/m2. The solution, with the innovative use of mini spotlights in the sleep spa on the lower floor, is the result of a very creative lighting design.
The use of controls shows a very forward thinking attitude and provides a platform for yet further developments in the future. Not solely in
regards to saving energy but also to create an atmosphere that attract customers and really captures their ethos, which is an investment in their brand as well as the commercial store.
Lighting enhances the concept
Lighting is an essential element of a shop’s interior design. Lighting contributes to the atmosphere and provides visual quality so that the visitors can guide themselves and get a true experience of the brand. This is something Hästens put in a lot of effort in establishing and they have used lighting to create dynamics and harmony at the shop’s different areas.
The entrance floor is bright and has a welcoming feeling. The lighting solution is created to lead the customers into the shop. There are a few exclusive beds for display and areas for discussion and relaxation. Track mounted Zone Evo LED spotlights gives a comfortable light and its design is well suited to the interior. The spotlights create a luxuriate feeling that defines the room, equipped with cap cone accessories to reduce the glare.
The display wall, with a variety of merchandise defined by the characteristic Hästens square pattern, is illuminated by Diva II, which provides discreet integrated lighting.
Being situated in a popular shopping area in Stockholm places a large emphasis on the instant appeal of the store window. The lighting enhances the window space and there is a special night lighting scene installed to intrigue the visitors after trading hours.
The lighting solution for the stairs, leading to the bottom floor, is created to increase curiosity to enter the basement, so that the area is not mistaken for personnel or warehouse stairs.
When you take the stairs one level down you enter a dark and cosy environment, a “sleep spa” where visitors can try out the different beds. The lower level is designed to increase relaxation and an intimate feeling for customers to explore their different options- reflected by their approach to the lighting.
The low ceiling height of the basement floor lends itself to a solution with Fagerhult’s LED mini-spotlight, Relay. Relay spot has a track with three spotlight heads. These units create just the right cosy and intimate feeling Hästens were looking for. The Relay spotlights consume only 6–7 W compared to that of a regular one with 17 W. With this lighting solution Fagerhult were able to keep the consumption down to an amazing 4,7 W per m2.
“Using that kind of narrow beam spotlights with such low output was not an obvious decision. It meant taking a chance, to try something new. We tested it thoroughly before installing it”, says Paul Esplana, Lighting Designer at Fagerhult.
During this process Fagerhult identified the possibility to enhance the product with specially developed cap cones to further reduce the glare. Now this solution is a part of Fagerhult’s standard range.
Light control to future proof the installation
Since Hästens is an exclusive shop populated by only a few customers at the same time, it is fairly easy to create a lighting solution with controls and movement sensors. A number of activities are also programmed according to what time of the day it is.
The control system is based on five different scenes. Amongst the functions there is a possibility to lower the accents- and integrated lighting in selected areas. This is very useful, especially when it comes to finding the bed that is right for you without the risk of glare.
A sensor is placed so when someone enters the door the accent lighting is lit up to create attention to the demo bed. There is also a night-light in the shop perfectly balanced with the streetlights outside. The outside logo sign is programmed to switch one hour before sunset and to switch off one hour after sunrise.
Lighting became central
Hästens has a strict environmental policy. They use mainly material from the surrounding area like Swedish pine and steel. All textiles are eco-certified. That is why it was important to go with a sustainable lighting solution.
The combination of the right luminaires, for right purposes, with intelligent light controls, contributed to the low energy consumption that goes hand in hand with Hästens environmental policy.
As a conclusion Hästens is really satisfied with the solution, which is both energy efficient, coherent with their brand and future proofed, since there are more control options to add in the future.
“The lighting in this concept is central for the feeling of the brand we want to create, it enhances the luxurious feeling of the shop”, Linnea concludes.
Hästens is now launching this shop concept on several international markets like Netherlands and Spain. Fagerhult and Hästens have just finished a shop in Madrid with the new concept.
Crystal clear award
The Crystal Clear Award is a recognition of a sustainable and innovative thinking in the world of lighting. This year the award will focus on Indoor applications and the winner will be presented at Light+Building in Frankfurt.