Sustainability is given

The winner of the Crystal Clear Award will receive a special made award that is made by Kajsa Willner. Kajsa grew up on the Swedish west coast in the small community of Vilshärad outside of Halmstad. The nature elements of the coast shaped her close to nature expression as a designer, the forest and the characteristic tree branches standing strong against the salty coastal wind, turning in exciting silhouette over the ocean horizon. Kajsa remembers the changes in the nature during seasons, from the autumn’s rusty red colours to the cerise shades at the summer.

– The shifts of the nature has inspired me as a designer, I want to live close with nature and make as little impact as possible on the environment, Kajsa says.

As a designer Kajsa tries to have sustainability in mind and recycle the material she uses. She also tries to apply as much natural material as possible when designing.

– I see sustainability as something given, as something to always have in mind, not just for a good cause, it is also beautiful.

A natural choice

Kajsa’s commitment to a sustainable design made her a natural candidate to design the first Fagerhult Crystal Clear Award – a price that will be awarding the most innovative and sustainable lighting solution within retail.

Major focus was in creating a symbol for a sustainable solution. It became the snowflake in the Crystal Clear logotype that forms the basis of the design. Kajsa gave life to the flake by extracting it from its shape in different levels of hexagon bars.

Together they rise and form an exciting silhouette, just as a symbol of when you constantly strive to grow you can create sustainability together.

The price was then made in high polish aluminium that is a recyclable material. With the more natural surface treatment, that one get by using cotton and wax, the price will also be easy to recycle in the next step.

– Now I am looking forward to see which innovative solution that will be awarded, Kajsa says.

To recycle

Kajsa is fond of experimenting freely with different material and she appreciates when the design reconnects with nature. 

– There is something liberating to use material that already has been used.

At the moment Kajsa work a lot with plaster. She likes the meeting between different materials. Her favourites are often shown in her designs, light wood in birch and ash tree.

– Even when I work with plaster I try to see which plaster that is the most sustainable and which make as small footprint as possible, to choose the best for the environment that is offered.

We have a responsibility to do the best we can considering all the environmental reports on where the environment is heading.

Sustainability is about design

– Sustainability is much about design, to create something that last and not just throwaway. With an attractive and tempting design you can increase the interest for sustainable high quality products that may cost a bit more. A larger investment could be necessary to achieve something sustainable, Kajsa says.

She believes it is important to talk about these subjects; a long-term investment can create a sustainable consumption.

– Since I have my own production, I can see the whole chain, so the customer can see where it all came from, Kajsa concludes.